In the modern digital landscape, marketers are shifting from passive content consumption to interactive experiences. One such interactive format—quizzes—has proven highly effective not only in engaging users but also in capturing valuable lead information and offering personalized content journeys. From personality tests to product recommenders, quiz platforms offer countless opportunities for marketers to understand and segment their audience.
TL;DR: Quizzes are no longer just fun diversions on social media—they’re powerful tools for lead generation and personalized marketing. With the right quiz platform, brands can collect user data, guide visitors through tailored customer journeys, and enhance conversion rates. Below are 13 of the leading quiz platforms that excel in these areas, helping businesses grow smarter and faster. Whether you’re an eCommerce shop or a service provider, there’s a quiz tool on this list for you.
1. Interact
Best for marketers seeking a robust yet friendly interface for quiz creation
Interact is a popular quiz platform designed specifically for lead generation. It offers deep integrations with major email marketing tools and CRMs, allowing you to funnel quiz takers seamlessly into your nurturing sequences.
- Drag-and-drop builder
- Template library for niches like eCommerce, coaching, and blogging
- Lead capture forms with customizable fields
2. Outgrow
Great choice for marketers wanting more than just quizzes—think calculators, assessments, and polls
Outgrow specializes in interactive content and excels in personalization. It lets businesses create tailored user experiences while collecting valuable insights at each interaction point.
- Real-time analytics for measuring performance
- Branching logic for personalized journeys
- Integration with 1,000+ apps through Zapier
3. Typeform
Best for sleek design and conversational user interfaces
Typeform is a favorite among designers and forward-thinking brands. Its quizzes flow like conversations, making users feel heard and engaged. Though it started as a survey tool, it shines in quiz-based lead generation as well.
- Elegant UI boosts completion rate
- Piping and conditional logic supported
- Embed and pop-up options for websites
4. Riddle
Ideal for GDPR-conscious marketers in Europe
Riddle offers a powerful suite for quizzes, assessments, and personality tests with a strong emphasis on privacy compliance. It’s used by media brands like the BBC and CNN.
- No-code builder suitable for non-technical users
- GDPR-compliant lead captures
- Advanced analytics and retargeting features
5. Qzzr
Great for B2B and enterprise-level marketers
Qzzr differentiates itself by focusing heavily on data. With A/B testing, detailed segmentation, and rich analytics, it’s ideal for refining and optimizing quiz performance over time.
- Lead scoring capabilities
- Custom result pages based on quiz logic
- White-label options for branding
6. Thrive Quiz Builder
For WordPress users focused on inbound strategies
Thrive Quiz Builder is a plugin built for WordPress sites. It allows marketers to create engaging quizzes right on their websites and integrate them into the site’s user experience seamlessly.
- Advanced branching and scoring
- A/B quiz testing
- Detailed analytics dashboard
7. LeadQuizzes
Simplified quiz creation with a strong focus on marketing and leads
LeadQuizzes offers a straightforward way to create lead-generating quizzes. It’s widely used in the health, beauty, and fitness industries but applies broadly to eCommerce as well.
- Drag-and-drop builder
- Built-in lead capture forms and email integrations
- WordPress plugin available
8. Survey Anyplace
Best for combining data collection with content creation
Survey Anyplace stands out with its ability to generate personalized PDF reports based on quiz responses. This makes it ideal for consultative sales, coaching, and other service-based industries.
- Can create assessments and diagnostic tools
- Automated result PDFs emailed to users
- Mobile-optimized UX
9. Bucket.io
Designed with advanced customer journey mapping in mind
Co-created by marketing legend Ryan Levesque, Bucket.io is ideal for survey and quiz funnels. It emphasizes audience segmentation and lead nurturing, helping you categorize leads into precise buckets for follow-up.
- Audience segmentation via logic
- Powerful funnel visualizations
- Rich third-party integrations (email, CRM)
10. Quiz Cat
Simple and fast for bloggers and marketers on WordPress
Quiz Cat is a lightweight WordPress plugin that lets you build viral quizzes with minimal fuss. It’s particularly useful for driving blog engagement and capturing leads along the way.
- Start from scratch or choose templates
- Email integrations with Mailchimp, ConvertKit, and more
- Multi-language support
11. Involve.me
Perfect for interactive sales funnels and onboarding experiences
Involve.me provides a rich suite of interactive features like calculations, logic, and real-time reactions. It’s well-suited for SaaS businesses, eCommerce, and event marketers who need personalization at scale.
- Payment integration (Stripe)
- Dynamic content embed
- Built-in lead scoring
12. ProProfs Quiz Maker
Excellent for education-focused or training-oriented businesses
ProProfs is a veteran in the quiz space offering great utility for training, testing, and certification. With a simple UI and strong analytics, ProProfs bridges the gap between learning and lead gen.
- Question bank library with thousands of items
- Timed quizzes and automatic grading
- Email report delivery for both users and admins
13. TryInteract AI (Beta)
Pioneering the future of AI-powered quiz creation
Still in beta, TryInteract’s AI evolution aims to make quiz creation faster and smarter. By using inputs like target audience and tone, the AI generates full quizzes optimized for engagement and lead gen.
- AI-generated questions with logic branching
- Smart segmentation based on AI-predicted outcomes
- Personalized follow-up sequences from quiz responses
How to Choose the Right Quiz Platform
Picking the best quiz tool depends largely on your goals. Here’s a quick guide to help you decide:
- Lead Generation Focus: Choose Interact, LeadQuizzes, or Qzzr
- Design and UI: Go with Typeform or Involve.me
- Data Analysis and Reporting: Opt for Bucket.io or Survey Anyplace
- WordPress Users: Thrive Quiz Builder or Quiz Cat are tailor-made
Conclusion
Quizzes combine the best of marketing—engagement, data collection, and personalization—all in one versatile format. The 13 platforms listed above cater to a variety of business needs, from collecting leads and nurturing them via email campaigns to helping eCommerce shoppers find the perfect product. Whether you’re a solo entrepreneur or an enterprise team, interactive quizzes might just become your favorite lead gen strategy.
Ready to quiz your way to better marketing? Now you know where to begin.