AuthorEthan Martinez

Operating an e-commerce business across multiple sales channels is already complex — but managing orders across multiple warehouses takes that challenge to another level. With customer expectations for fast and reliable shipping on the rise, retailers must fine-tune their order fulfillment processes across all locations to stay competitive and profitable. Marketplace platforms like Amazon, eBay...

In an increasingly digital and interconnected world, fashion marketplaces have emerged as pivotal platforms for brand exposure, customer acquisition, and sales growth. From global giants like Zalando and ASOS to niche platforms specializing in sustainable or luxury fashion, these marketplaces have democratised access to a vast, diverse customer base. However, success is not guaranteed. Brands...

Advertising on Amazon has become essential for sellers aiming to gain visibility and drive sales in an increasingly competitive marketplace. Amazon PPC (Pay-Per-Click) campaigns provide an effective mechanism to directly reach purchase-ready shoppers, but determining the ideal ad spend is a nuanced challenge. Investing too little may result in poor visibility, while overspending could erode...

Ever wondered why some websites rank better on Google than others? Well, one big reason is duplicate content. It’s like wearing the same outfit to every party—people (and search engines) get bored! SEO companies work hard to fix this and make each site unique and shiny. Let’s explore how they do it! What is Duplicate Content? Duplicate content is when the same text shows up in more...

Artificial Intelligence (AI) has made remarkable strides in recent years, particularly in the field of software development. Code generation tools powered by AI, such as GitHub Copilot, Amazon CodeWhisperer, and others built upon large language models, are increasingly popular among developers seeking faster and more efficient coding assistance. However, despite their impressive capabilities...

Billing isn’t exactly the most exciting part of running an IT company. But if it goes wrong, things get messy—fast. Whether you’re managing services, cloud usage, or one-off projects, billing has to be spot-on. Let’s break down the top billing challenges IT companies face and how to handle them without losing your mind (or your clients). 1. Complex Pricing Models IT companies often offer custom...