The WordPress Specialists

Blog; on Business, SaaS, WordPress, and much more

Five eCommerce Tools to Convert Site’s Visitors into Customers

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For an online business owner, the real struggle starts when the online store is unable to generate the expected revenue. This happens when the large (and growing) number of visitors do not convert into paying customers. This is a cause of concern for store management because it points to serious and deeper issues within store operations. Successful online store owners optimize their eCommerce...

How to Effectively Brand Your Business in the Digital Age

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Your branding efforts impact how the world sees your business. In the digital age, these efforts are easier and more difficult at the same time. It’s easier to reach a wide audience and target ads to a specific crowd. However, there’s also a lot more noise online and you’re competing not only in your industry but for the attention of users who are constantly distracted. That...

5 Mistakes WordPress Developers Make When Trying to Speed Up Their Website

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I know what you’re thinking, “I have a speed plugin/caching plugin on my site; that’s all I need, right?” Especially when it comes to your SEO results. People think that because their website is not ‘extremely slow,’ that means they’ve done their job. Actually, not only is shaving even .5s off the load time going to improve user experience drastically, but it can drastically improve the organic...

How to Choose Help Desk Software for Your Small Business

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No matter what kind of business you run, it is always imperative that you provide your clients with the best possible support in order to ensure your service is as good as it can be. But this is especially true for small businesses. At some point, even small businesses have to start thinking about implementing systems that can help them address their clients in a more efficient way, which is...

Top Guerrilla Marketing Tactics You Should Know About

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Any project, product, or idea, no matter how good it might be, needs marketing. You could be sitting on a million-dollar idea, but if no one has heard about it, it becomes worthless. Marketing is a science on its own and sometimes requires years of studying for someone to grasp the concepts of marketing, but that is what we call traditional marketing. The marketing we are going to talk about...

5 Linux and Windows Hosting Differences You Should Know About

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If you are considering between Linux and Windows hosting for your business or personal website, then you definitely want first to identify your technological needs. The fact that Linux operating system (OS) currently runs on more web servers (over 55 %) than Windows (around 30%), according to W3Techs, is not a yardstick for choosing Linus hosting over Windows hosting. Both servers are relatively...

The WordPress Specialists