In the fast-paced world of event planning, having an engaging and functional website is more than just a luxury—it’s a necessity. Whether you’re coordinating weddings, corporate events, or community gatherings, your website reflects your brand, showcases your work, and serves as a central hub for clients. The good news? You don’t need to be a coding wizard to create a professional and eye-catching site. That’s where website builders come in.
TL;DR (Too Long; Didn’t Read)
If you’re an event planner looking to build or upgrade your website, there are several easy-to-use and powerful website builders out there. Wix and Squarespace are great all-around options with drag-and-drop interfaces and plenty of templates tailored for events. WordPress.com gives you more customization with added flexibility, while Weebly is ideal for those who want simplicity and affordability. Lastly, Showit and Webflow are excellent choices for designers who crave visual creativity with advanced features.
Why Event Planners Need a Great Website
Your clients are busy and overwhelmed with options, and your website may be the first impression they have of your services. An excellent site will:
- Showcase Your Past Events: Photos, videos, and testimonials give potential clients a window into your work.
- Allow Online Bookings: Integrated forms and calendars can make scheduling consultations a breeze.
- Boost Credibility: A sleek, error-free website builds trust and looks professional.
- Expand Your Reach: Good SEO practices and mobile responsiveness increase visibility.
Top Website Builders for Event Planners
We’ve rounded up the top website builders that combine ease of use, design appeal, and practical features geared toward event professionals.
1. Wix
Best for: All-purpose functionality and design flexibility.
Wix is often regarded as a top choice for creative professionals—including event planners—because of its intuitive drag-and-drop interface and hundreds of customizable templates. The platform offers options specifically made for events, venues, and portfolios.
- Pros: Easy to use, huge template library, built-in booking system, SEO tools, and media galleries.
- Cons: Template switching is limited after setup; can become pricey with additional features.
2. Squarespace
Best for: Visual storytelling and elegant design.
Squarespace is another powerhouse in the realm of web design. Known for beautiful layouts and fluid design elements, it’s perfect for event planners who want a polished, professional look. Squarespace also allows integration with third-party scheduling tools, making it easy for potential clients to book services.
- Pros: Gorgeous templates, strong blogging and portfolio features, excellent mobile optimization.
- Cons: Slightly steeper learning curve than Wix; limited third-party apps compared to competitors.
3. WordPress.com
Best for: Those seeking scalability and customization.
WordPress.com (different from the self-hosted WordPress.org) gives event planners more control over features and customization. It supports countless plugins, including calendars, ticketing systems, and booking forms — essential for professional event planners.
- Pros: Extensive customization, a wide range of plugins, excellent SEO tools.
- Cons: Requires a little more technical skill; premium features add to cost.
4. Weebly
Best for: Simplicity and value.
Weebly, now owned by Square, is a strong contender for planners who want simplicity and affordability. Its straightforward editor makes it easy for just about anyone to create a clean and professional site. With its e-commerce capabilities, it’s also great for those who want to sell tickets or event merchandise directly from their site.
- Pros: Very easy to use, budget-friendly, integrated e-commerce.
- Cons: Limited design flexibility, fewer third-party integrations.
5. Showit
Best for: Creative freedom and graphic design enthusiasts.
Showit is a lesser-known but growing player in the website builder space, especially for creatives who want full control over design. What makes it standout? Complete layout freedom, down to the pixel. Showit also integrates seamlessly with WordPress for blogs, giving you the best of both worlds.
- Pros: Absolute design flexibility, integrates with WordPress, great for portfolios and galleries.
- Cons: Steeper learning curve, higher-price point for full features.
6. Webflow
Best for: Advanced design features and developers.
Webflow is ideal for event planners who want advanced interactivity, animations, and a unique site structure. It’s not as beginner-friendly as Wix or Squarespace, but it does offer incredible customization that can set your brand apart.
- Pros: Advanced design and animation tools, excellent CMS, high performance.
- Cons: Learning curve is steep, better suited to those with a design background.
Essential Features to Consider
When choosing a website builder, not all features are created equal—especially for event planners. Here’s what to prioritize:
- Online Booking Integration: Tools like Calendly, Square Appointments, or native booking features help clients schedule with ease.
- Mobile Responsiveness: Make sure your site looks good on both phone and desktop.
- Gallery and Video Support: Showcase your portfolio with media-rich content.
- SEO Optimization: Helps your site rank in search engines so clients can find you organically.
- Blogging Capabilities: Share event tips, behind-the-scenes stories, or vendor interviews to boost engagement.
Pricing Comparison Overview
Budget is always a concern when building a business. Here’s a quick glance at what you might expect to pay monthly for basic pro plans:
- Wix: Starting at around $16/month
- Squarespace: Starting at $16/month
- WordPress.com: Starting at $8–25/month (depending on customization)
- Weebly: Starting at $10/month
- Showit: Starting at $24/month
- Webflow: Starting at $14/month
Final Thoughts
Choosing the right website builder as an event planner ultimately comes down to your specific goals, design needs, and technical comfort level. If you’re looking for ease of use and beautiful templates, Wix and Squarespace are strong front-runners. If advanced customization and scalability are important, consider WordPress.com or Webflow. For those who want complete creative freedom, Showit might be the best fit.
Regardless of your choice, a sleek, functional, and user-friendly website can make a tremendous difference in how clients perceive your brand—and how smoothly your business runs. So don’t wait—start building your dream website today!
