The WordPress SpecialistsOne of the greatest feats in any company’s history is creating strong brand awareness. There’s a pretty good reason why today’s biggest companies in the world are nigh unforgettable. Granted brands like Coca-Cola had decades to raise brand awareness, but the impact of it is clear. New businesses obviously have a less all-encompassing presence but that doesn’t mean that they...
Your company’s landing page has a short window of time to make a first impression. You must start the user through the sales funnel, impart information to help them decide, and build trust all in one shot. How can you ensure you gain the confidence of people who’ve never met you or done business with your brand before? According to Edelman’s most recent Trust Barometer report...
If there’s one thing that you should be sure of in the digital world, it is that WordPress is literally full of opportunities. So much so that from creating an entire website without the need for coding to programming the latest features and functionalities, you can do anything to offer your customers a tailored and unmatched customer experience. The same scenario goes for the website speed...
A logo amalgamates varying elements in order to create a picture of your business, and each individual element says something about your brand identity. The meaning of a logo’s color Color is one of the most important aspects of any logo, and it has been shown to have an effect on not only people’s mood but also their buying preferences. This is what colors evoke in buyers: Red: Exhilaration...
The importance of education cannot be disputed. Both formal and informal ways of acquiring knowledge are necessary parts of the path towards professional success. However, while we are all fairly clear on the benefits of formal education, informal learning often gets side-lined and its benefits underappreciated. The term informal education covers everything you learn outside of a credit-based...
A brand logo is a unique identifier that differentiates a given entity from others. Having a unique, simple, illustrative, and catchy logo increases your chances of standing out among fellow competitors especially in eCommerce and digital marketing. To create a detailed logo design that is not only competitive but fairly descriptive, you require a high level of creativity and professionalism. On...
The WordPress Specialists