The WordPress SpecialistsIf you are a small business that is looking to bootstrap its way through its initial marketing activities, then you are going to have to get to grips with the process of Search Engine Optimisation. What Is SEO? SEO is the general practice of making your website Google-friendly so that it can appear higher in search engine rankings. Almost all internet journeys start with a Google search, so by...
Running a business, regardless of its nature, is a taxing job. Luckily, some things are easier nowadays then they were some time ago. Before the advent of the Internet, you had to commission television, newspaper and radio ads, flyers, billboards, and much more to get to your customers. Now it’s enough to cover the web, and you’re good to go. Social media is always something where...
In the world of search engines, keywords are what makes everything tick. They’re the essence both directly and indirectly. The reason you need to pay attention to them and how you use them is because most traffic you’ll get is going to be through search engines (most prominently Google). The days of typing an URL in the address bar are, statistically, gone. Generally, there’s always going to be a...
We are no longer living in the times when keyword stuffing and link buying were used for SEO. In the past couple of years, the rise of social media marketing and content creation has taken over the digital arena. Reflections on past trends make it logical for marketers to wonder what the future holds for them. A detailed review of current practices, client expectations, market landscape, and new...
Keywords are a very important aspect in both your site’s SEO and the success of your advertising campaigns, and to be honest, finding the right ones isn’t an easy task. How good a keyword really is, depends on the perspective you look at it from. First, there is your personal perspective, the keywords you think will make the performance of your site and ads better. Then, there is the technical...
If you have any experience with WordPress, you are probably familiar with the term backlink. A backlink is any link that leads to your site from an external source. They are important because a good positioning in web search results depends on them. In the past, the number of backlinks was what mattered. However, once the Penguin Algorithm got updated, there was a major switch in the SEO...
The WordPress Specialists