The WordPress SpecialistsYou may be familiar with the idea that over the years, people have chosen a very convenient way to buy products, and that is through a search engine. A majority of the human population believes in getting precisely what they want, from search engines and online markets. It also gives people the benefit to research in-depth so that they can find the exact product they are looking for. More so, the...
Regardless of your industry or your business’s size, your website content needs to be well-planned. Depending on the quality of your content, your site will or won’t be able to attract new customers. Therefore, the first thing you should think about is making your content engaging. Also, if you want your site to rank high for your location and niche, a large chunk of this planning has to be taken...
If you are a small business that is looking to bootstrap its way through its initial marketing activities, then you are going to have to get to grips with the process of Search Engine Optimisation. What Is SEO? SEO is the general practice of making your website Google-friendly so that it can appear higher in search engine rankings. Almost all internet journeys start with a Google search, so by...
Running a business, regardless of its nature, is a taxing job. Luckily, some things are easier nowadays then they were some time ago. Before the advent of the Internet, you had to commission television, newspaper and radio ads, flyers, billboards, and much more to get to your customers. Now it’s enough to cover the web, and you’re good to go. Social media is always something where...
In the world of search engines, keywords are what makes everything tick. They’re the essence both directly and indirectly. The reason you need to pay attention to them and how you use them is because most traffic you’ll get is going to be through search engines (most prominently Google). The days of typing an URL in the address bar are, statistically, gone. Generally, there’s always going to be a...
We are no longer living in the times when keyword stuffing and link buying were used for SEO. In the past couple of years, the rise of social media marketing and content creation has taken over the digital arena. Reflections on past trends make it logical for marketers to wonder what the future holds for them. A detailed review of current practices, client expectations, market landscape, and new...
The WordPress Specialists