The world of online shopping has expanded dramatically over the years, and the income that you can make from a good online store is beyond imagination. It takes some courage, creativity, ingenuity, alongside a pinch of experience with strong knowledge of the products you’re about to sell, and if you mix those ingredients properly, you can make a profitable business that your competition will envy and bang their heads against the wall because they didn’t think of your ideas first.
It’s a long journey from the starting point and success, but the road to triumph doesn’t always have to be full of thorns if you bring a little bit of magic in your pockets.
There are a few well-known spells that everyone has picked up on, such as exquisite web design, good strategic SEO, interaction with your customers, appealing Social Media profiles, etc.
But there are a few new things that the online spellbook has to offer, and when you master them, you will undoubtedly make a difference and take a massive advantage over your competition. The game-changer is Google Shopping Insights. Never heard of it before? Don’t sweat it because I’m going to introduce is to its purpose and guide you through the tricks you can apply to your online store and watch your business blossom.
First, let’s cover the basics of Google Shopping Insights. GSI is a tool that discovers the shopping trends and products that have high popularity in your geographical region, and that helps you to build, plan, and execute your shopping campaigns. It offers a variety of metrics, including a national, regional, or a city area scale, so regardless of the size of your business and the target audience you want to reach, it will always provide useful data that you can analyze and turn into your leverage. That’s a superficial definition of this service to give you a general idea on its purpose, but it does so much more, and we are going to cover the best services to help you boost your online store immediately, starting with:
1. Helps you categorize your products
Let’s say your online store business is revolving around selling shoes. Of course, your website is going to have multiple categories suiting different types of shoes, such as dress shoes, boots, sandals, sneakers, etc. But are those categories branched out towards proper sections? Let’s take a sneak peek at Google Shopping Insights to find the answers.
Firstly, you notice that this tool has a very straightforward and simple interface. You type in the product that you want to get insights on, and it takes you to this layout where you pick the other preferences. Those include the day and the month you want to get data from, shopping season, location, and it even includes the device you want to get metrics from. When you select all of the desired filters, you will get a result similar to the one on the picture above.
From this example, you can see that Nike takes the first place in a given amount of time and on a certain location when it comes to the number of searches, followed by Adidas and Vans coming in third. If your online store features these brands, it would be a good idea to make additional categories for Nike products only so the users can navigate through your website faster and get the wanted products right away. Instead, if you don’t feature them independently, the users might become bored with searching and leave your website prematurely. You can apply these rules on any product you might be selling to give them a good, vital optimization.
2. Helps you discover when will you exactly have most visits
Let’s say you want to find out when is a specific product most searched and when it will peak throughout a period of one year. Take a look at this graph where we stick to the same example:
You can see that the searches graph peeks from the 24th-30th of November, which is around Thanksgiving, and, more importantly, Black Friday. It’s obvious that people will go on a shopping frenzy around these dates, but you can also see a few other interesting inclines on the graph. The searches get an increase throughout August but are weaker in July. Also, November is a very productive month with multiple swings, most of which are upwards, and although the searches drop going towards New Year, they still have a higher value comparing to the rest of the year. By observing and analyzing these graphs, you can have a better perspective of the more “fertile “intervals and use them to target your campaigns and ads more sufficiently.
3. Compare products overtime/ trends in your category/ popular and trending products
Those are three extremely useful tools that can give you all kinds of info relevant to your eCommerce work. In the “compare products over time “tab, you can select up to four products and get a time series data, attractive locations, and more. You can display data for the whole of the U.S. or search it for different DMAs that are important to your business. On the “trends in your category“ tab, you can subscribe to a certain category to get weekly data on the most-searched brands and products, outliers, and those on the rise.
They will also provide you with a monthly analysis of the desired data on longer-term trends. The third tab, “popular and trending products, “is also pretty self-explanatory. You will get insights on the most searched products that are on the rise across the U.S.A every week, followed by deseasonalized trends every month.
By taking advantage of these metrics, you can get a full perspective on products that are the new hot thing on the market, compare their success or see what has the most “hits“ when it comes to your respective category.
You want to incorporate more products on your website but not sure which ones? You have an idea but you are afraid that it won’t do exceptionally good? You can get all of the info you need and require only a few simple clicks.
eCommerce is a growing field that gets more and more attention daily, which is why it’s a good idea to join the party and use your creativeness to stand out on the market. The number of sales is rapidly increasing, but the competition is getting more fierce, which is why you need to use every tool available to get the upper hand.
Over 85% of people Google a product before buying it, and by using Google Shopping Insights, you will know exactly what the buyer wants. By using this software, you can explore data of over 100,000 different products or categories, compare their popularity within your category and discover the interests of customers to get a better strategic position on the market and make the online shopping experience better for both you and your customers.