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TagGuide for Marketers

6 Mistakes of Competitive Analysis Every Marketer Should Avoid


Competitive analysis, also known as competitive analysis, is defined as a process of identifying competitors and analyzing their marketing strategies. This analysis is mostly performed to find and determine competitors’ strengths and weaknesses. Analysis can be performed on a higher level or a specific aspect of a competitors’ business. Performing competitive analysis can also help business...

How to Get Started With TikTok: A Quick Guide for Marketers


Last year, one social media platform, in particular, found its way to the global stage. TikTok took the internet by storm. With TikTok, users have the opportunity to create their own short videos or scroll through a wide range of funny or helpful content made by others. Youngsters find it charming and engaging because of the wide variety of dancing contests and challenges posted on the platform...

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