The WordPress Specialists


Email marketing best practices to improve your metrics and subscriber retention


It’s becoming harder than ever before to convince new customers, so now is the moment to make sure you keep those you already have marketers who use email. Let’s make retention of your customers your top goal. Even in less complicated times, it can cost up to 16 times more to gain new customers than to keep the ones you already have. Retention comprises various moving components...

Email marketing tools: Top 11 Email Marketing tools and software for small businesses


Marketing trends and channels change over time. While specific trends change quickly, one track that has mainly been the same has been Emailed. Email is still the preferred content marketing method for B2B and B2C marketers alike. Eighty-seven percent of B2B marketing and 77 percent of B2C marketers use it to build relationships with their customers. Many companies opt in this way because...

8 Tips for Boosting Brand Awareness


One of the greatest feats in any company’s history is creating strong brand awareness. There’s a pretty good reason why today’s biggest companies in the world are nigh unforgettable. Granted brands like Coca-Cola had decades to raise brand awareness, but the impact of it is clear. New businesses obviously have a less all-encompassing presence but that doesn’t mean that they...

How to Create an Effective SaaS Marketing Strategy


According to stats, the software as a service (SaaS) market is expected to reach $145 billion by 2022. But don’t worry. Keep reading because our Saas company guide will show you how to create a marketing strategy for your SaaS business. We’ll cover everything from branding and website design to content marketing. Define Your Target Market The first step in any good marketing strategy...

Best E-Commerce Tools Your Business Needs for Marketing Success


Like any other business, running an e-commerce one requires specific marketing strategies to grow the business. Marketing is not something that is accomplished overnight. It takes a lot of time and patience, along with knowledge and experience. It is desirable to have an adequate e-commerce platform that will have a significant impact on the success of your business. It is also crucial not to...

Top 5 Marketing Dashboard Tools for Keeping Track of Performance With Ease


A marketing dashboard, simply put, is a dashboard that has a role in saving your precious time and is intended for anyone who wants to have an insight into the metrics generated from all the platforms on which they are present. Also, this type of tool allows you to quickly compare data from multiple social media accounts. If you strive to save money and time and want to have all the necessary...

The WordPress Specialists