Video, webinar, and virtual event uploads to BrightTalk’s B2B webinar platform increased by 76percent from March to June 2020. Its webinar platform experienced a growth of 167% from April 2019 to the beginning of 2020, according to ON24. Now is the perfect moment to launch a webinar.
Webinars may sound antiquated, but they’ve shown to be helpful when trying to maintain a social distance. The trend toward telecommuting is here to stay, and it’s not going to slow down any time soon. Work-from-home workers ensure that organizations’ marketing and sales tactics will continue to be bolstered by webinars.
Webinar Promotion Plan
- Set up a search engine-friendly landing page.
- Send an email to your existing subscribers and connections to promote your webinar.
- Promote your event on social media, such as LinkedIn and Twitter.
- Send registrants a follow-up email.
- Finally, provide a certificate of achievement.
- Consider partnering with the webinar’s promoters.
- Participants are asked to complete a survey after the webinar.
- Provide sales with the information they need.
Once you’ve developed interesting content themes and organized the event, it’s time to get your webinar in front of as many people as possible.
It’s not enough to get people excited about your webinars from the beginning. Once the webinar is live, you must generate interest and promote participation.
1. Set up a search engine-friendly landing page.
Create an effective landing page that may naturally kick-start registrations as the first stage in your webinar advertising plan
According to Karthik Shetty, a field and performance marketing professional, you have seven seconds to convert a visitor to your landing page into a customer.
This page should have a signup form, a target keyword in the headline, and optimized text. Users who fill out the state should be added to your database of contacts or prospects without any more effort.
2. Send an email to your existing subscribers and connections to promote your webinar.
Customers who have already interacted with your firm and those who already know about your landing page are good places to start when promoting it to new prospects.
The following procedures should be taken after delivering a customized email to your contacts:
- Prospects who have been invited but have not yet registered will get automatic email reminders.
- For one-on-one engagement with prospects, create manual email templates that sales professionals may use to send.
- To alert your sales staff when one of their customers registers for your webinar, you need to create an automatic email. This will assist them in interacting with and eventually closing on those prospects.
3. Promote your event on social media, such as LinkedIn and Twitter.
It’s a great place to advertise webinars on LinkedIn. B2B marketing is all about connecting with other companies, and LinkedIn is the best place to do that.
The webinar access link may now be added to LinkedIn virtual events. To help you plan your presentation or Q&A, attendees may start a conversation on the event page.
Display advertisements on Google, Instagram, and Facebook may also be used to promote your webinar, but we recommend keeping most of your expenditure on LinkedIn.
4. Send registrants a follow-up email.
Someone who has signed up for an event does not guarantee they will turn up. It’s more possible that some people who signed up for your webinar will forget about it when the time arrives.
Send out reminder emails the day before and the day of the live event to increase the number of people who attend.
Add a “add to calendar” option to your emails to make it easier for registrants to block off time in their busy schedules, which will increase their chances of showing up.
5. Finally, provide a certificate of achievement.
A simple approach to get people to sign up is to give them something in return. Attendees expect to obtain credentials such as certificates, PDHs, and CEUs after the webinar. That encourages folks to remain till the conclusion, as well.
Certificates of completion may be generated for your webinar participants using services such as Certifier. They may be presented to anybody, regardless of their field of work. Continuing education is needed for engineering, architecture, software engineering, and marketing professionals.
6. Consider partnering with the webinar’s promoters.
Take a go at co-marketing and see what happens. A co-marketed webinar is an excellent method to get new skills, pique interest in a piece of content, and broaden the reach of a campaign.
Working with another organization with a similar buyer profile and can contribute their experience instead of hosting a webinar with external speakers may be better. As a result, you’ll have a better chance of getting your webinar before an established audience.
7. Participants are asked to complete a survey after the webinar.
The only way to improve is to become aware of the areas you can do so. Sending a post-webinar survey may help you improve your future presentation. You can more confidently sell your event to potential attendees if you host a great one.
Zoom allows you to create a survey shown to participants after the webinar. It is possible to add a link to your next webinar in this poll, which will increase the number of people who sign up.
8. Provide sales with the information they need.
Getting the correct information to sales is a significant component of the pre-and post-webinar process. So GoToWebinar and HubSpot advocate building a single hub for deals with the following information:
- All webinars are available as on-demand recordings.
- The documentation outlines the webinar’s objectives, title, target persona, funnel stage, essential points, presenters, and logistical information.
Promotional and follow-up email campaigns.
A collection of CTAs for sales professionals to use in their communications, including visual and textual examples.
- Mechanism to receive comments and proposals for new topics from sales representatives.
But after the webinar is over, you need to make sure your sales team is prepared to clinch the deals. Include the following information in a follow-up email to your representatives:
- Those who signed up
Attendees of the event:
- Attendees who signed up but did not show up
- Non-registered leads
After-webinar lead scores provide new SQL prospects.
Use pre-made email templates that sales reps may customize for certain leadership behaviors. In the following weeks, provide additional relevant material that they may utilize to keep in touch with potential customers.
The additional work will help ensure a successful webinar for both sales and marketing purposes.
There is a comeback in the popularity of webinars at the right moment. They’re more than simply an excellent way to sell your business. If your sales team has the knowledge, content, and tools to drive prospects along the sales funnel and complete transactions effectively, they are successful sales tools.