The WordPress Specialists

TagEmail Marketing

Email marketing best practices to improve your metrics and subscriber retention


It’s becoming harder than ever before to convince new customers, so now is the moment to make sure you keep those you already have marketers who use email. Let’s make retention of your customers your top goal. Even in less complicated times, it can cost up to 16 times more to gain new customers than to keep the ones you already have. Retention comprises various moving components...

Email marketing tools: Top 11 Email Marketing tools and software for small businesses


Marketing trends and channels change over time. While specific trends change quickly, one track that has mainly been the same has been Emailed. Email is still the preferred content marketing method for B2B and B2C marketers alike. Eighty-seven percent of B2B marketing and 77 percent of B2C marketers use it to build relationships with their customers. Many companies opt in this way because...

Best Email Subject Line Tester Tools for Attaining an Impressive Open Rate as Well as Click-Through Rate


The most time-consuming task of all marketing activities is content creation, and what a shame it would be if you or your team spent all that time trying to create the perfect email, and in the end, most of your subscribers don’t even open it. All of that time wasted, never to come back again. This happens often, but it doesn’t mean that you have bad content creators. No single person...

How to Choose the Right Email Marketing Service


When you are planning on starting email marketing campaigns for your business, you need to make sure that you are using the right service. With an email marketing service, you can do all of this and more. To help you find the perfect email marketing service, we have created some tips that you can use. Read on to hear these tips and get started. Shop Around The first thing that you should do when...

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