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Build an Effective Customer Engagement Plan in 6 Steps

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In today’s fast-paced business landscape, fostering strong connections with your customers is more than just a beneficial strategy; it’s a critical component of sustainable success. According to a HubSpot study, increasing customer retention rates by just 5% can lead to an increase in profits ranging from 25% to 95%. This eye-opening statistic underscores the pivotal role that...

How to Create a Perfect Buying Persona and Gain a Better Understanding of Your Customers

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Let’s imagine one situation: Jon is a 32-year-old guy from Oslo, Norway. He wakes up every morning at 6 o’clock and runs for one hour. After that, he goes home and prepares for his work. His workday lasts 8 hours. Jon returns home, takes a rest, and goes to the gym. He enjoys sports and spends most of his free time exercising. Considering that the average temperature in Oslo is about...

The Proper Way to Support Your Customers Through the Buying Process

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What are the steps in the customer buying process? How can you better support them through the buyer’s journey? According to reports from IBM, the pandemic sped up the move from physical to digital stores by about five years. The way consumers shop is different than before COVID-19 struck. Depending on their comfort level with e-commerce, your buyers may need more support than ever before. We’ll...

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