The WordPress Specialists

AuthorLexie Lu

Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

Why Your Site Design Should Include Stronger CTAs

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The entire goal of your website is to attract new customers and keep current ones educated and interested. Not only do you need to drive traffic to your pages, but once people are there, you need them to convert into leads and clients. You probably already have CTAs on your pages, but are they the best they can be? Discover five main reasons why they may need to be stronger. 1. Direct Users Where...

Six Business Investments to Consider This Year

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Smart business owners invest in their companies as profits allow. Some things have a direct return on investment (ROI) and are easy to measure. In contrast, others require a bit of insight and forward-thinking, such as analyzing employee engagement and customer satisfaction. According to one survey of 1,377 technology and healthcare founders, 60% felt business conditions would improve going...

Six Benefits to Having an Interactive Landing Page

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Gone are the days of a flat, boring landing page. Enter the interactive landing page that engages site visitors and makes them want to hang around for a while. Businesses spend a lot of time and money getting users to their website. The last thing you want is for them to simply bounce away again. The best way of ensuring people stay on your site after landing there is to make your page as...

How to Effectively Brand Your Business in the Digital Age

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Your branding efforts impact how the world sees your business. In the digital age, these efforts are easier and more difficult at the same time. It’s easier to reach a wide audience and target ads to a specific crowd. However, there’s also a lot more noise online and you’re competing not only in your industry but for the attention of users who are constantly distracted. That...

Is Your Online Business Ready for This Holiday Season?

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It seems like Christmas bursts onto the scene earlier each year than the one before. Halloween is barely past when holiday decorations line the shelves of your local retail stores.  If you aren’t already thinking about Christmas for your online business, then you’re a little behind. This year, we have a shortened holiday shopping season due to Thanksgiving falling late in November...

How Before-and-Afters Help Boost Conversions

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Nearly everyone has seen the late-night infomercials showing a once-chubby movie star suddenly transformed into a svelte diva thanks to the help of some diet plan. While not all before-and-afters are as dramatic as others, there is still a place for them in most business models. Conversion rates vary drastically across different industries. Overall, e-commerce averages 2.86%, but the rate varies...

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