The WordPress Specialists

AuthorLexie Lu

Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

8 Reasons Why Your Online Business Should Emulate Amazon

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While you shouldn’t try to compete with a mega-giant like Amazon, you can learn from the things that make them so successful. Their customer experience (CX) model is one of the best around. In the first quarter of 2020, Amazon hit about $75.45 billion in net sales. The retailer grows year after year, despite world events and negative impacts on the global economy. While you shouldn’t...

How to Promote Timely Sales on Your Website

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There is an old rule of in-person sales that a shopper is much more likely to make a purchase as they stand in front of you than if they leave to “think it over.” The consumer may never come back, forget they were considering the purchase, or decide against it. The same rule can apply to online sales. At the same time, you need to balance ongoing efforts to recruit users into leads by...

Why Your Site Design Should Include Stronger CTAs

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The entire goal of your website is to attract new customers and keep current ones educated and interested. Not only do you need to drive traffic to your pages, but once people are there, you need them to convert into leads and clients. You probably already have CTAs on your pages, but are they the best they can be? Discover five main reasons why they may need to be stronger. 1. Direct Users Where...

Six Business Investments to Consider This Year

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Smart business owners invest in their companies as profits allow. Some things have a direct return on investment (ROI) and are easy to measure. In contrast, others require a bit of insight and forward-thinking, such as analyzing employee engagement and customer satisfaction. According to one survey of 1,377 technology and healthcare founders, 60% felt business conditions would improve going...

Six Benefits to Having an Interactive Landing Page

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Gone are the days of a flat, boring landing page. Enter the interactive landing page that engages site visitors and makes them want to hang around for a while. Businesses spend a lot of time and money getting users to their website. The last thing you want is for them to simply bounce away again. The best way of ensuring people stay on your site after landing there is to make your page as...

How to Effectively Brand Your Business in the Digital Age

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Your branding efforts impact how the world sees your business. In the digital age, these efforts are easier and more difficult at the same time. It’s easier to reach a wide audience and target ads to a specific crowd. However, there’s also a lot more noise online and you’re competing not only in your industry but for the attention of users who are constantly distracted. That...

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