The WordPress Specialists

AuthorLexie Lu

Lexie Lu is a UX strategist and graphic designer. She is a contributor to Marketo, Hey Design and Envato. In her spare time, she enjoys walking her dog, watching HGTV and baking. Feel free to subscribe to her design blog, Design Roast, or follow her on Twitter @lexieludesigner.

How to Effectively Brand Your Business in the Digital Age

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Your branding efforts impact how the world sees your business. In the digital age, these efforts are easier and more difficult at the same time. It’s easier to reach a wide audience and target ads to a specific crowd. However, there’s also a lot more noise online and you’re competing not only in your industry but for the attention of users who are constantly distracted. That...

Is Your Online Business Ready for This Holiday Season?

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It seems like Christmas bursts onto the scene earlier each year than the one before. Halloween is barely past when holiday decorations line the shelves of your local retail stores.  If you aren’t already thinking about Christmas for your online business, then you’re a little behind. This year, we have a shortened holiday shopping season due to Thanksgiving falling late in November...

How Before-and-Afters Help Boost Conversions

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Nearly everyone has seen the late-night infomercials showing a once-chubby movie star suddenly transformed into a svelte diva thanks to the help of some diet plan. While not all before-and-afters are as dramatic as others, there is still a place for them in most business models. Conversion rates vary drastically across different industries. Overall, e-commerce averages 2.86%, but the rate varies...

The WordPress Specialists