The WordPress Specialists

Best Tools for Content Strategists, SEO Agencies, Editors, and Writers Who Want to Create Better Content


It is very reasonable that you want to improve your content, bring in more viewers, and maybe even turn them into customers. Lucky for you, there are tools out there that can help you create better content, and in this article, we would like to introduce you to a few of them. We will tell you what they do, list their features as well as prices, and so on.

Creating #content that will be a hit with the viewers may take hours, even days. Thankfully specific #tools can make this process easier.

No matter what your job is, these tools will surely help you with things like research, editing, analytics, marketing, and more. So let’s start getting to know them, shall we?



MarketMuse uses AI to speed up content research and publishing but also to analyze and measure the quality of your content. While others spend hours doing research, you can quickly finish the job by running a query using this tool.

Its ability to go through thousands of pages and identify the most relevant topic to cover is really remarkable.

The tool also includes a “Compete application” that you can use to inspect and see how your competition is doing as well as their strengths and weaknesses (as a business).

Finding gaps in topic coverage using MarketMuse

Another cool feature is the Content Briefs feature. It helps you when you are writing by giving you information on which topics to cover, questions to answer, audience to target, and much more.

This tool comes in three differently priced plans.

The first plan is called Optimize and costs $69 (one-time purchase). This plan includes 1 user, 15 queries/mon, 2 credits (one-time), optimization, and research.

The second plan is called Plus and costs $138. This plan includes 1 user, 40 queries/mon, 4 credits (one-time), optimization, research, and the compete feature.

The last plan is called Pro and costs $207. This plan includes 1 user, 70 queries/mon, 10 credits (one-time), optimization, and research, but also the compete, questions, connect, and data export feature.

All plans come with a 60-day money-back guarantee.



Many influencers and marketers use this tool to see which parts of their work are booming and which are flopping.

The tool has four modules, and these are:

  • Discovery – helps you see which content will for sure be interesting to viewers.
  • Research – analyzes your data to improve your marketing strategy.
  • Influencers – gives you the ability to identify people that might help you climb the ladder of success in any kind of way.
  • Monitoring – allows you to respond to comments and keep up with trends.

The Discovery module itself consists of the following tabs:

  • Keywords – shows things like monthly search volume, cost per click, search trends, and full insights.
  • Trending –  provides geographic filtering, prediction of viral hits, real-time results, and custom feeds.
  • Topics – identifies keywords, content examples, etc.
  • Questions – enables you to ask your audience genuine questions and do forum/customer voice/Reddit searches.

BuzzSumo offers a 30-day free trial for each of its four plans. The first plan is called Pro and costs $99/month. The second plan is called Plus and costs $179/month. The third plan is called Large and costs $299/month. The fourth and last plan is called Enterprise and costs $499/month.



LeadFWD, a great tool that comes with features such as custom views and feeds, real-time monitoring, custom alert policies, technographics, and much more. This tool scans your traffic in real-time and then delivers dozens of insights, saving you about 20 minutes of research per lead.

LeadFWD has two differently priced plans. The first one is Lite, which costs nothing. The second is Enterprise, which costs $59/month.



Another great tool that allows you to view conversations in which people are mentioning your business on different social media platforms.

Awario comes in three plans. The first one is Starter, which costs $29/month. The second is Pro, which costs $889/month. And the last one is Enterprise, which costs $299/month.



This is a very useful tool that can help you gain the attention of your audience. It gives you insight into your domain overview, top SEO pages, keyword suggestions, content ideas, backlink data, and so much more.

Ubersuggest is used by many popular companies like Microsoft, Nike, CNN, and comes in three price plans.

The first plan is called Individual and costs $12/month. The second plan is called Business and costs $20/month. And the last plan is called Enterprise/Agency, which costs $40/month.


We hope that we have given you all the information you expected from this article. And of course, thank you for sticking around till the end!

Now, we would like to again highlight what a great tool MarketMuse is.

We highly recommend it since it has so many benefits and great features. Plus, it doesn’t cost much. That is why we truly believe that it is a tool worth trying out.

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Aida Patak

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By Aida Patak
The WordPress Specialists