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Email marketing tools: Top 11 Email Marketing tools and software for small businesses


Marketing trends and channels change over time. While specific trends change quickly, one track that has mainly been the same has been Emailed. Email is still the preferred content marketing method for B2B and B2C marketers alike. Eighty-seven percent of B2B marketing and 77 percent of B2C marketers use it to build relationships with their customers.

Discover the best #EmailMarketing tools and software that you can get for free

Many companies opt in this way because they’re not prepared to invest in a tool that can make the process easier. But, tools for marketing via email do not have to be costly, and there are plenty of email marketing tools for free and software that will assist you in saving both time and money.

Plane Email

Find out more about our top list of free tools for marketing via email:

1. HubSpot Marketing via Email

HubSpot is perhaps famous for its automated marketing system. It has recently introduced a free mail marketing application that could serve a wide range of small-sized businesses’ transactions-based email requirements.


If you’re looking to send emails to kickback leads from lead offers, thank-you emails for the next purchase, or even to promote current campaigns, HubSpot’s free version can do it. One of the most appealing features of HubSpot’s free tool for email is its ease of use, and it has a simple visual editor that can be dragged and dropped and pre-designed templates to start you off quickly.

2. Sender

The sender is among the most effective free tools to market your business via email in the market, with features that guarantee deliverability. It allows you to design beautiful newsletters without having any HTML experience.


Select templates and customize them by adding video, images, and text elements. You can also customize your newsletters to each individual to make an enormous impact.

3. Sendinblue

Sendinblue is a communication platform that includes both email marketing tools and other functions like customer relationship management and the creation of landing pages. With over 70 templates for the design that can be used for designing emails, Sendinblue’s email marketing tasks allow you to make a stunning email easily.


Additionally, each of these templates is responsive, and you can see your design in a preview to make sure your design appears precisely as you would like it to occur, regardless of the screen size.

4. Omnisend

Omnisend is an advanced e-commerce marketing system that integrates all your communication tools in one location. The free version of the service includes Email, but it’s sufficient to help support the marketing campaigns via email for small and medium-sized businesses. It lets you automate the sending of emails through triggers based on behavior and adjust the frequency of your messages to your customers’ preferences.


It is possible to use its extensive data on your audience to deliver more relevant marketing emails. Create appealing newsletters using tools that save time, such as the Product Picker, which allows you to choose the items you wish for your emails. Additionally, you can incorporate scratch cards, coupon discounts, and gift boxes to enhance the efficiency of your Email.

5. SendPulse

SendPulse is marketed as an all-channel marketing platform, but its marketing via email is the most well-known. It comes with many professionally-designed email templates that you can easily customize using a drag-and-drop editor.


You can configure these custom emails to be sent at the appropriate date based on the user’s behavior, event triggers, and other factors.

6. Benchmark Email

Benchmark Email is an excellent alternative for an online marketing platform that allows you to design responsive and stunning emails regardless of the device they’re being viewed on.


If you want to include images in an email message, you can modify the image directly within the app. The editor for emails allows you to add stickers, effects, and even text to convey your message efficiently.

7. Mailchimp

Mailchimp is a market leader in email marketing tools you’ve probably heard about. Their free plans provide you with the basics of email marketing, including creating emails and scheduling.


The thing that makes this an excellent tool for marketing via email is its intelligent recommendations feature, which can provide you with valuable insights about your audience to improve your marketing campaigns.

8. MailerLite

The sophisticated features, like the landing page builder and the pop-up customizer, help MailerLite, distinguish itself from other free email tools on the market.


Alongside the standard features such as the drag-and-drop email creator, it also comes with an advanced text editor and an integrated photo editor that allows you to design stunning emails.

9. Mailjet

Mailjet is a user-friendly and collaborative tool that assists you in creating successful emails for marketing. This tool for marketing emails lets you create dynamic content to create relevant and customized emails for each recipient.


It allows you to get better results from your marketing emails. You can also incorporate the platform with your CRM system and manage your mailing lists on one dashboard.

10. Moosend

It is an effective email marketing tool that allows you to automate repetitive tasks and saves time. It will enable you to design behavioral emails based on your subscribers’ data or actions. You can use the advanced segmentation feature of Mail Chimp to deliver duplicate emails to every recipient, increasing the open and click-through rates and maximizing ROI.


This tool gives you a comprehensive report on the performance of your campaigns so that you can determine what you can do to improve your campaigns and achieve more effective results.

11. Email Octopus

Email Octopus is an essential email marketing tool based on the Amazon SES infrastructure. While the free plan does not have the same features as some of the other email marketing tools listed below, it allows many more emails per month than many of them.

Email Octopus


A majority of these tools for marketing via email offer robust features without the requirement for a premium plan. Smaller businesses and marketers will be capable of making the most out of these features to save time and money. If you do need to upgrade your plan to meet the needs of your business, a lot of the paid plans are likely reasonable and flexible to suit your budget.

About the author

Beatrice Stefanescu

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