Running a business, regardless of its nature, is a taxing job. Luckily, some things are easier nowadays then they were some time ago. Before the advent of the Internet, you had to commission television, newspaper and radio ads, flyers, billboards, and much more to get to your customers. Now it’s enough to cover the web, and you’re good to go. Social media is always something where...
The Most Common Reasons For A High Churn Rate
Attaining and keeping customers is one of the essentials you need to focus on while running a business. In sports, they always say it’s easier to win a title than it is to defend it and the same stands in the world of business. Because there are so many options out there, you’ll need to be constantly trying to keep your churn rates low. Naturally, you should always be on the lookout for new...
Best WordPress Plugins for Keeping a Maintained Site
Keeping your site maintained can be a tricky task, but only if you do not have the right set of tools. Whether you already have a finished site, or you are in the process of creating one, it is good to know which tools you need and what gets the job done. More than 55,000 WordPress plugins are available for general use. Now I know what you are thinking. Yes, it is nearly impossible to try all of...
The Psychology Behind SaaS Pricing
Rolling out a plugin or SaaS always has multiple factors that determine the success of the venture. From the ground up, there is the initial idea, realization, testing, marketing, etc. The final touch that’s put on everything, however, is the pricing. Naturally, you’ve outlined the costs and price in the planning stage, but the actual deed is done right at the very end. The fact that it’s usually...
Beginner’s Guide to Keywords Research
In the world of search engines, keywords are what makes everything tick. They’re the essence both directly and indirectly. The reason you need to pay attention to them and how you use them is because most traffic you’ll get is going to be through search engines (most prominently Google). The days of typing an URL in the address bar are, statistically, gone. Generally, there’s always going to be a...
Welcome Emails Templates – A Guide with Examples
Once a prospect finally decides to become a customer, you want to make them feel valued. And that’s why welcome emails are composed. Whether the visitor is subscribing for the newsletter alone or any other marketing content, they have committed to your company. And this is your opportunity to capitalize on the interest. Because welcome emails boast the open rate four times and the CTR rate five...

