The WordPress Specialists

AuthorVanja Savic

The Key Elements of B2B Marketing You Should Know of

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Creating interesting content and attracting customers – on the surface it looks simple, but there’s so much more to B2B marketing than this. It takes a detailed analysis of your business goals and target market as well as extensive planning of your strategy. This includes creating content that will most effectively help you reach your goals. At the same time, you should continuously track the...

5 Best Resume Builder Tools

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The first face-to-face contact with your potential employer happens on your first job interview for the company in question. However, this will be only your second opportunity to make an impression on them, as the first is your CV. The time HR officers or heads of departments take to skim through applicants’ resumes is extraordinarily short. This is why the organization of this document and its...

Outreach Automation – to Use It or Not to Use It?

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Anyone with an email address has, at some point, received a promotional email from some company. You may have purchased some of their products in the past or just shared your contact info with them, but hardly could you avoid being targeted in at least one campaign as a potential buyer. Automated outreach emails are a part of the marketing automation process, and various businesses or...

The 4 Best Backlink Checker Tools to Improve Your SEO Game

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If you have any experience with WordPress, you are probably familiar with the term backlink. A backlink is any link that leads to your site from an external source. They are important because a good positioning in web search results depends on them. In the past, the number of backlinks was what mattered. However, once the Penguin Algorithm got updated, there was a major switch in the SEO...

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