The WordPress Specialists
The ongoing shift to cloud computing among modern businesses has triggered an exponential revenue expansion in the software as a service (SaaS) industry, with the global SaaS market expected to grow 17.8 percent in 2019, according to Gartner’s report. However, competition is responding accordingly; it’s growing wide. And SaaS marketing departments must work hard to match the market’s ripple. This...
Since relationship marketing is a fairly new term, a lot of you might be unfamiliar with what it means, but undoubtedly, all of you have been the subject of relationship marketing. If you have ever received a newsletter, a follow-up email, a customer experience questionnaire, or anything of that sort after completing a transaction between you and business, that was their attempt at implementing...
Any project, product, or idea, no matter how good it might be, needs marketing. You could be sitting on a million-dollar idea, but if no one has heard about it, it becomes worthless. Marketing is a science on its own and sometimes requires years of studying for someone to grasp the concepts of marketing, but that is what we call traditional marketing. The marketing we are going to talk about...
It seems like Christmas bursts onto the scene earlier each year than the one before. Halloween is barely past when holiday decorations line the shelves of your local retail stores. If you aren’t already thinking about Christmas for your online business, then you’re a little behind. This year, we have a shortened holiday shopping season due to Thanksgiving falling late in November...
Nearly everyone has seen the late-night infomercials showing a once-chubby movie star suddenly transformed into a svelte diva thanks to the help of some diet plan. While not all before-and-afters are as dramatic as others, there is still a place for them in most business models. Conversion rates vary drastically across different industries. Overall, e-commerce averages 2.86%, but the rate varies...
If you are unclear on how much a newsletter campaigns cost and what are the initial costs of setting up this marketing channel, don’t worry, you are not the only one. Even though it’s widely advertised and discussed how email marketing campaigns are some of the most useful marketing tools ever, the actual cost of running them is not always transparent. If you’re running a tight...
The WordPress Specialists
