The WordPress Specialists
More than a “tick the box, yay we have a website”, the creation of any digital asset for a business requires different skills to ensure that you and your customers get something that is achieving its purpose. Just like building a home, different skills are required to ensure that the layout and flow make sense, and there are also certain decisions that you will need to make and have clarity on...
Are you getting ready to mark a milestone celebration for your company? Hosting an anniversary sale is just one way to mark how long you’ve been in business and show your customers how much you appreciate them. According to the Bureau of Labor Statistics (BLS), about 45% of new businesses fail within five years, and 65% within 10 years. A mere 25% make it past the 15-year mark. If...
Believe it or not, this question is often asked by most beginners when they start with WordPress websites. Even though themes and plugins are two different things, the same rules can be applied in various circumstances. Nevertheless, we’ll go through both separately and I’ll show you their pros and cons, so you can better understand the whole situation and decide if a plugin/theme is worth...
You can often hear about the importance of branding in business. We can see that famous brands charge more for their products or services, but we don’t really see everything that goes into the process of having a positive and well-known brand image. Major companies that really care about their business will always try to do things well and keep that positive image. Even customers, when they are...
Every WordPress site is unapologetically run by authors, but who really are authors? An author is a predetermined user role assigned to someone in order to have them write, edit, publish, and delete files and articles. They can also edit their own profiles, but in a nutshell, they are the ones given the role of writer/author. Depending on the type, many WordPress websites will have an author page...
A brand logo is a unique identifier that differentiates a given entity from others. Having a unique, simple, illustrative, and catchy logo increases your chances of standing out among fellow competitors especially in eCommerce and digital marketing. To create a detailed logo design that is not only competitive but fairly descriptive, you require a high level of creativity and professionalism. On...
The WordPress Specialists
