Over 4 billion people use the internet, and there are over 1.8 billion websites with over 300 million registered domain names; only under 400 million websites are active. With that said, the web is a populated place, especially when it comes to e-commerce and e-services; it’s a trillion-dollar market and spans various industries. Online marketing predictions indicate that the average person...
The Best Marketing Strategies for SaaS Companies
So you have a SaaS company and want to promote it? Naturally, you need to reach as many potential clients as humanly possible. However, there are many different ways of going about that, which means that you need a sound marketing strategy. And while there certainly are many good marketing strategies for SaaS companies, many of them have a lot in common: they focus on the user experience...
The Key Elements of B2B Marketing You Should Know of
Creating interesting content and attracting customers – on the surface it looks simple, but there’s so much more to B2B marketing than this. It takes a detailed analysis of your business goals and target market as well as extensive planning of your strategy. This includes creating content that will most effectively help you reach your goals. At the same time, you should continuously track the...
Best Free Autoresponder Tools
Email marketing takes the throne when it comes to the most prosperous marketing tools. And by topping the conversion rates it remains the undisputed champion of B2B marketing strategies. With email marketing the secret lies in personalization and direct communication with your users, followed by exceptional versatility in the goals you want to achieve. By perfecting your email marketing strategy...
Outreach Automation – to Use It or Not to Use It?
Anyone with an email address has, at some point, received a promotional email from some company. You may have purchased some of their products in the past or just shared your contact info with them, but hardly could you avoid being targeted in at least one campaign as a potential buyer. Automated outreach emails are a part of the marketing automation process, and various businesses or...
Top Growth Hacks for SaaS Startups
It is no secret that many developers/businesses use SaaS hacks to increase their growth rates highly. There are many different hacks, and each of them has a specific purpose for certain case scenarios. Therefore, experimentation is a must, as sometimes, specific hacks won’t be applicable for your types of use. SaaS growth hacks help you reach out to more people and increase your brand’s...