The WordPress Specialists


Outreach Automation – to Use It or Not to Use It?


Anyone with an email address has, at some point, received a promotional email from some company. You may have purchased some of their products in the past or just shared your contact info with them, but hardly could you avoid being targeted in at least one campaign as a potential buyer. Automated outreach emails are a part of the marketing automation process, and various businesses or...

8 Reasons Why Your Online Business Should Emulate Amazon


While you shouldn’t try to compete with a mega-giant like Amazon, you can learn from the things that make them so successful. Their customer experience (CX) model is one of the best around. In the first quarter of 2020, Amazon hit about $75.45 billion in net sales. The retailer grows year after year, despite world events and negative impacts on the global economy. While you shouldn’t...

Top 5 Task Management Software To Handle Your Team’s Tasks


When you’re running an online business, things tend to get messy occasionally (frequently is probably the more accurate description). Tasks can build up, and if you are behind your schedule, oh boy, you’re in for a treat. You have to arrange your activities, social media posts, meetings, track progress, and so much more to handle. If you are working in a team-based environment, it can get much...

How Much Traffic is Your Website Getting: 5 Useful Tools


Your website is the platform you use to connect with your clientele. Whether you operate an active blog or have an online-based eCommerce webpage, you need to continually drive traffic in order to reach your revenue goals. Knowing how you can track traffic statistics is key to both maintaining and creating an active website. Web Analysis If you are using a Loggly java log analysis tool, this...

Why You Need Professional Log Management and Monitoring


Your site is truly lacking if it isn’t already using log management and monitoring. By having a clear view of what’s occurring at all times, you’ll be helping your site to run more efficiently, which can have a positive impact on customer experience. Using a quality log management tool can make this happen without having to worry about doing all of the internal tracking yourself...

Why Your Site Design Should Include Stronger CTAs


The entire goal of your website is to attract new customers and keep current ones educated and interested. Not only do you need to drive traffic to your pages, but once people are there, you need them to convert into leads and clients. You probably already have CTAs on your pages, but are they the best they can be? Discover five main reasons why they may need to be stronger. 1. Direct Users Where...

The WordPress Specialists